1464-6668
Published by: Emerald Publishing
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 492 | 7 | 7 | 6 |
The main research concerns discussed in the journal are Marketing, Advertising, Public relations, Sports marketing and Football. The Marketing works, particularly on Brand equity are tackled in International Journal of Sports Marketing & Sponsorship. The journal tackles research in Consumer behaviour, Brand management and Brand awareness as part of the general discipline of Advertising, however, it also discusses concepts in Consumption (economics).
The study of Consumer behaviour, which falls within the realm of Social psychology, was the main focus of the presentations. Social psychology and Value (ethics) are closely related fields of research discussed in the journal. Research on Public relations addressed in the journal frequently intersections with the field of Originality.
The work tackled in it goes beyond the discipline of Sports marketing as it also encompasses Sport management.
The most cited papers mostly deal with topics like Marketing, Advertising, Public relations, Sports marketing and Social psychology. Issues in Marketing were discussed in the most cited publications, taking into consideration concepts from other disciplines like Context (language use), Ambush marketing and Executive summary. The most cited publications link adjacent topics like Advertising with Football.
The discussions in International Journal of Sports Marketing & Sponsorship mainly cover the fields of Social psychology, Advertising, Marketing, Applied psychology and Public relations. International Journal of Sports Marketing & Sponsorship addresses concerns in Social psychology which are intertwined with other disciplines, such as Context (language use), Loyalty, Spectator sport, Word of mouth and Brand alliances. The journal holds forums on Advertising that merges themes from other disciplines such as Social media, Arousal and Sports marketing, Relationship marketing.
Topics in Marketing were tackled in line with various other fields like Supply and demand and Environmentally friendly. The studies on Applied psychology discussed can also contribute to research in the domains of Health consciousness, Compliance (psychology), Service satisfaction and Self service technology. The research on Public relations featured in International Journal of Sports Marketing & Sponsorship combines topics in other fields like Persona and Originality, Value (ethics).
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in International Journal of Sports Marketing & Sponsorship (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in International Journal of Sports Marketing & Sponsorship (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 98.04% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 100.00% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Another avenue of interest that the International Journal of Sports Marketing & Sponsorship could benefit from delving into, is the intersection of Business with Sports Marketing. With an increase in market expansion and diversity in sports, studying the effects of sports marketing strategies on business growth and performance could provide invaluable insights. This could include case studies examining successful sports marketing campaigns and their impact on business outcomes, as well as research analyzing the unique challenges present in this intersection and how businesses can strategically navigate them. For readers desiring to learn more about the business side of sports marketing, there are some good business schools in Rhode Island that offer specialized courses in this area. Such an exploration would help enhance the journal's depth by connecting the realms of business with sports marketing.
Avichai Shuv-Ami;Anat Toder Alon;Sandra Maria Correia Loureiro;Hans Ruediger Kaufmann
(2020)Elisabeth Happ;Ursula Scholl-Grissemann;Mike Peters;Martin Schnitzer
(2020)Youngbum Kwon;T. Bettina Cornwell
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